In most cases, each organization has its own logo. The logo performs an important function. it represents the company and makes it recognizable among other thematic-similar services.
Many logos have a standard set of parameters, namely: vector drawing, icon, text. Figuratively speaking, when a user visits numerous sites, he sees the same logos. Clones are distinguished only by the font and color scheme, and as for the picture, it is not difficult to replace the outline of one small icon over a square or circle with any other.
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More than a million icons and high-quality Cyrillic fonts will allow you to create a logo yourself without the help of a designer. You pay only if you like some option and want to use it. When creating a business, you need to think through every step to get the desired result. Each stage is important, but choosing a company name is certainly one of the main ones. Often this takes a lot of time and effort. If you are experiencing difficulties in finding the optimal name for the company, then we suggest that you familiarize yourself with our useful tips.
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Selling name
The name of the company should reflect its essence, but this advice should not be taken literally. It would be inappropriate to name an organization “Gadgets” even if it sells smartphones.
The main purpose of the company name is to tell customers about the experience and benefits of the business, pushing them to make purchases.
The specificity of people’s perception makes it difficult to remember information such as names and names. That is why this feature of human psychology should be taken into account and preference should be given to names that are easily remembered by customers.
To prevent the company name from getting lost in the bins of the memory of buyers, you can resort to some tricks. Its essence lies in creating a certain association of a brand name with some experienced sensation or feeling.
There are several main nuances that will help in creating a memorable name:
brevity. It is advisable to give preference to a name consisting of one or two words. This name is much more likely to be remembered by customers.
Uniqueness. It is important not to borrow the name from other organizations, but to come up with your own. Otherwise, the brand will lose its originality.
Presence of familiar words or sounds. If the name consists of phrases or letters incomprehensible to customers, then it is unlikely to stay in their memory.
names are the biggest mistake. The name given to the organization makes it original, different from other similar enterprises.
A unique name is more likely to be remembered by customers and will be associated specifically with your company. In addition, the name must be unique. This principle is also obligatory because a company, entering the market, must stand out from many other similar organizations. This is due to a lot of competition. If the name of the company does not attract attention and does not linger in the minds of buyers, then the likelihood of business success is drastically reduced.
It is almost impossible to gain a foothold in the market if the name is chosen too simple and mundane. But do not use fancy words – this can also bring an undesirable effect.
Durability
A successful business must bear a name that will live for centuries. This is ideal, of course. But it is still desirable to choose a name that will not lose relevance and popularity for many years after the creation of the brand. That is why it would be an unfortunate decision to name an organization after a person who is quite famous at the present time, but may not be so in the near future.
Presence of meaning
Giving a brand an original name that does not carry any semantic load is a significant mistake that can lead a business to failure. Fancy company names that differ only by a few letters from popular brand names will definitely not bring success. Keep in mind that your company name may be understood by buyers in other countries in a completely different way than you expected. This often leads to the formation of a negative attitude towards the brand among the foreign audience.
Conclusion
When developing a brand name, you need to choose one that will “serve” the company for many years. Any business at the beginning of its journey experiences difficulties in finding customers, so it is important to take into account all the nuances of the market and the target audience. Often organizations have to completely change the offered assortment in search of one that will bring success to the business. In this case, it is important to keep the name unchanged, otherwise all efforts will be in vain.
The chosen name should reflect the best qualities of the company, represent it in the market, and make its way to the top of the ranking. The ideal name is not just a word or phrase, but the name of your entire brand, its personification. Therefore, it is important to choose a corporate name that you will like throughout the life of the company. And even after the completion of its activities, it will remain in your head as a pleasant memory that brings a sense of pride in the work done.
Originally posted 2022-10-10 17:32:04.